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Producer, Director, Internet Business Strategist, System Architecture, Art Director
Fred has been a leader in the development of websites and multimedia since 1994. Over the past 12 years, Fred has had a strong record as an entrepreneur and consultant. He founded LiQ, a shopping search engine, in 1998. The company was later sold for $48 million. His interactive agency NetReaction, founded in 1997, created Pihana Pacific's online marketing and branding strategy. In December 2002, Pihana successfully merged with Equinix (EQIX on the NASDAQ) , for an estimated minimum value of $1.28 billion.
He has consulted on many other technology start-ups, as well as for Fortune 500 and Global 1000 companies such as Trammell Crow and Sumitomo Corporation.
Fred’s background in painting, drawing, ballet, the Argentine tango, and classical piano enables him to interact successfully with creative people. In addition, his lifetime involvement with computers, study of life sciences in college, and TV production experience give him a solid understanding of how business works.
Fred relies on his ability to envision space and possibilities to see into the structure of your company, assess your needs, and help you find a solution— whether it’s guiding the direction of a camera, developing a brand strategy, or judging how to design a database interface.
He is committed to fulfilling your objectives and adhering to your budget limits and deadlines.
Insight
I was teaching Ricardo about web coding and he said he was ready to ask small questions now. Kevin asked, “Like how and why?” I said that we ask three-letter questions at the beginning of the process so that they don't lead to four-letter words at the end.
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Account Executive, Illustration, Sales, Packaging Design, On-Screen Graphics
Ricardo moves seamlessly between sculpture and the latest computer graphic
software. At Saatchi & Saatchi, he worked on campaigns for General Mills, Procter & Gamble, Toyota, and PaineWebber.
His
earlier work includes designing ads for NBC, packaging, and presentations for
Mezzina/Brown (Joe Camel Cigarettes). He was the creative director for March of Dimes, in charge of all direct response materials. He also has been a paid political consultant on many candidates’ campaigns for public office.
Insight
I went to an orchard to pick apples. They were beautiful apples, and I had big plans for them. Later I went to the refrigerator and found that every apple had a tiny bite taken out of it. I realized (from the small bites) that my son was responsible. When he came home I asked him why. He said, “Because I needed to find out which was the best one.”
Use our expertise; help makes better choices.
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Jeffrey has successfully started and operated small garment and gift manufacturing companies since 1996. I have experience wholesaling to high level clients such as Bloomindales, Disney, Burdine's, Barns and Noble, Philadelphia Museum on Art and many more.
My entrepreneurial curiosity for new and creative ways to expand the reach of business had brought me to online commerce and promotional projects.
After utilizing new technologies for my own endeavors since the early 1990's I have enjoyed providing strategic planning, web promotion and e-commerce intelligence to wholesales and retailers within the lifestyle industries.
Insight
"Creativity comes from trust. Trust your instincts. And never hope more than you work."
- Rita Mae Brown
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Business Strategy, Internationalization After finishing business school, Steve worked in not-for-profit marketing. He managed arts organizations, wrote marketing material for NGO’s, and managed financial development campaigns for non-profits like The American Lung Association and the AIDS Action Committee of Massachusetts. Then, after library school, he executed a cultural about-face and spent several years in the Corporate Affairs Office of a Fortune 500 company, McGraw-Hill. He supported its CEO, Terry McGraw, in corporate strategy, business development, and competitive intelligence. He monitored the many industries in which McGraw-Hill operates, particularly financial services, publishing and education. Much of his work concerned due diligence for the company’s M&A program, including Standard & Poor’s acquisitions. On Wall Street, Steve has supported the Investment Banking Division of Morgan Stanley with financial and industry data. Steve’s published widely in several fields. His articles have appeared in, among other periodicals, Federal Librarian, The Journal of Business and Finance Librarianship, Online, Information Outlook, The Boston Business Journal, Broadside (American Library Association), Architectural Record and The British Journal of Psychodrama and Sociodrama. He contributed to The Core Business Web, which was chosen as the Best Business Reference Book of the Year by The American Library Association. He’s published extensively in the arts; his book on the theater is published by Rowman and Littlefield. Insight It was fun – sort of – working for a billionaire boss in a company that capped at $21 billion. But marketers get lost in large corporations. Projects are fragmented between departments – sometimes between companies. There’s no contact with the result of our work, and no contact with the people who benefit from it. What’s more, large corporations are slow to respond to the industrial environment. Innovation is difficult. In the corporate world, creativity is suspect. Quaker advisors and vocational counselors tell us to choose work that we’re invested in, and that involves all our skills. That’s why I left big business to work with AVdrive.
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