Bios: Creative Staff

Venture Acceleration

Venture Acceleration is AVdrive's term for launching or revitalizing a brand or product with an integrated marketing campaign. AVdrive has brought together a high-caliber, experienced team. The strengths we value most are an effective strategy design and a speedy execution for your venture or product launch. We can help you to create and implement an innovative campaign that suits a rapidly changing marketplace. Learn more about the secret .

Always remember that messages and media are constantly changing - but successful results are always in style.

Company and Market Research

Research is the first step in making any business decision. You need to gather information - and information is very dispersed and fragmented. We have access to commercial, governmental, not-for-profit and intergovernmental databases, to trade and professional organizations, to business libraries, to the global press, and to many other sources of data. We use an enormous range of internet resources. We integrate all this material into a report addressing the specific issues you're dealing with.

• Industry Research
• Competitive Intelligence
• Company Profiling
• Focus Groups
• Product Development
• Customer Demographic Profiling
• Customer Psychographic Profiling

Corporate ID

Names, taglines, and logos serve as anchor points for your company's value proposition. There are many nuances in brand asset development. You must stand out and make a unique mark. It may not require one iconographic image. It maybe require multiple images for multiple market places. AVdrive's team members have the cultural diversity, creative mindset, and experience to create the right set of names, taglines, and images for your brand.

• Sensory Branding
• Message Development

Our experience in constructing web sites is as old as the WWW itself. Fred Sullivan, a self-described web pioneer, built his first professional web site in 1994 (sorry, it's not online anymore). But we've been at it ever since, working on all components of professional sites:

• Front End Design
• Back End Programming
• Multimedia

	Web Projects Economic Development Imports Web Development, Site Design, System Architecture AVdrive created a new web site that tells the story of EDImports' artisans and the company founder, Liz Wald. We made the most of dynamic HTML, product displays, and online documentary video. NACME (National Association of Minority Engineers) Cartoon Character Design and Animation, Web Development, Database Development NACME asked us to build a Web site designed to excite interest in math and science among young minority students. The Edison-Award winning “Math is Power” site featured cartoon characters based on math symbols. Students could play Shockwave games, solve puzzles, and interact with characters in flashy “urban” costumes. Plus, an online database allowed parents to quickly find qualified math and science tutors. Innovedia Systems Design, Mobile Content Delivery Innovedia wanted to deliver ad content to consumers on the go. We devised a system that put wireless Internet ads, movie trailers, and news into taxis. It could even be GPS-enabled, allowing local businesses to serve ads offering coupons or discounts to passing riders.

Before starting a project, we meet with you to make sure we understand your business model, your structures, and your challenges. We take the time to identify your goals (and your needs).

Collaborative Design and Solutions

We will talk to your staff, invite their input, and listen to what they say. We research your competitors, and your market, and talk to other experts in the field — before offering solutions. If the project requires intense collaboration, we conduct consulting workshops with members from your organization and our team for a fixed time, and concrete deliverable. This guarantees a solid understanding of your brand and value proposition. “Build it and they will come", will not maximize the return on your business investment.

Stop! Listen. Listen Some More. Now Go!

We confer with you on the draft proposal, and fine-tune the exact scope, time frame, and cost. Next, we develop a comprehensive plan with clear objectives, milestones, and measurements of success.

Custom-Built Team

Then, we build our team specifically to fit your needs. This ensures that you get the right skills, the right music, and the right developers. It saves time, holds down costs, and keeps project cycles short.

One-Stop Project Management

With AVdrive, there’s no need to juggle multiple vendors and project schedules. We manage third-party vendors, maintain project discipline and keep your plans on track. If you have a question, you only need to make one phone call — to your AVdrive Project Manager.

Large Company Knowledge. Boutique Agency Culture.

We have experience working with (and for) multinational companies. The result is the creative and intellectual resources of a large organization, with the speed, culture, and personal relationships of a small one.

No Hidden Charges. No Nasty Surprises.

AVdrive knows your time and money are valuable. That’s why we complete most projects on a fixed time/cost basis. There are no hidden fees and no nasty surprises. We spend time at the front-end, to minimize problems at the back-end.

We Promise:

• software and technology that are compatible with your systems
• timely delivery (not too early or too late)
• to include everything you need in our bid (no extra charges for services that should be included up-front)

“Adding features in the middle of site construction is like moving the kitchen to the second floor while building a house. Not much of a problem if it’s planned from the start, but very expensive if the change is made while you’re tiling the roof.”