Bios: Creative Staff

1. It is an Open Source project so it’s code has been created by many skilled developers putting in years of development.
2. The source code is freely available to change if needed to ensure your project long term viability and solid the foundation for your website.
3. Joomla brings development cost down of a dynamic website down by a factor of 10x over custom developed or commercial solutions.
4. Your organization may have many processes in  your business cycle can be facilitated by your website extensions. The large worldwide Joomla community developed over 4500 different extensions to the basic function of the CMS.
5. Your website content can be internationalized and managed using this system.
6. If there is not an existing extension Joomla 1.5 has implemented a MVC frame work that allows us many configuration, and development advantages when custom development is needed to meet your specific requirement.
7. It serves a facile platform tools to implement AVdrive strategic and tactical recommendations to help you to achieve your goals.

Business Strategy, Internationalization After finishing business school, Steve worked in not-for-profit marketing. He managed arts organizations, wrote marketing material for NGO’s, and managed financial development campaigns for non-profits like The American Lung Association and the AIDS Action Committee of Massachusetts.

Then, after library school, he executed a cultural about-face and spent several years in the Corporate Affairs Office of a Fortune 500 company, McGraw-Hill. He supported its CEO, Terry McGraw, in corporate strategy, business development, and competitive intelligence. He monitored the many industries in which McGraw-Hill operates, particularly financial services, publishing and education. Much of his work concerned due diligence for the company’s M&A program, including Standard & Poor’s acquisitions.

On Wall Street, Steve has supported the Investment Banking Division of Morgan Stanley with financial and industry data.

Steve’s published widely in several fields. His articles have appeared in, among other periodicals, Federal Librarian, The Journal of Business and Finance Librarianship, Online, Information Outlook, The Boston Business Journal, Broadside (American Library Association), Architectural Record and The British Journal of Psychodrama and Sociodrama. He contributed to The Core Business Web, which was chosen as the Best Business Reference Book of the Year by The American Library Association. He’s published extensively in the arts; his book on the theater is published by Rowman and Littlefield.

Insight

It was fun – sort of – working for a billionaire boss in a company that capped at $21 billion. But marketers get lost in large corporations. Projects are fragmented between departments – sometimes between companies. There’s no contact with the result of our work, and no contact with the people who benefit from it. What’s more, large corporations are slow to respond to the industrial environment. Innovation is difficult. In the corporate world, creativity is suspect. Quaker advisors and vocational counselors tell us to choose work that we’re invested in, and that involves all our skills. That’s why I left big business to work with AVdrive.

Different styles of editing are needed for different media. Internet video, for business, music and other PR pieces are edited much differently than on air commercial spots. Editing in HD for documentary film or narrative film are a whole different world. Editing is a very personal art form; no two editors approach an edit job with the same eye and therefore each editor ends up with their personal vision embedded in the final result. AVdrive we will put the right editor on your project. Browse the talent section for reels of some of our video and film editors.

We edit:

• internet video production
• corporate video production
• educational video production
• promotional video production
• commercial production
• HD video production of films

We both shoot and edit High definition video. HD is now the industry standard in pre and post production. The end of analog broadcasting taking place this year. HD not only provides the highest production quality available today for broadcast services, but also future-proofs your projects.

Compression of your determines the quality of the sound and video the user will ultimately view so the skillful use of art and science of compression are vital. Video delivery format determines what applications and codec are used to compress video and audio. A skillful selection of frame size, bit rate, frame rate, key frame selection are balanced for devlivery on the internet, CD, DVD, Blueray, DVtape, or Film.

Methodology:

1. Knowledge Transfer – Materials such as formal business plans and marketing documents are provided to the consulting team for study. We also conduct Q&A sessions with your key personnel to discern business objectives, organizational values and goals.
2. Profile Development – We develop an understanding of the all the stakeholders through qualitative interviews conducted by our team. We then create a Psychographic Profile of the top customers for use in the Filter Model^TM workshop sessions. AVdrive’s primary focus at this step is to discern compelling needs and fears in relationship to system function and organizational goals.
3. Development of a Functions List – We then compile a list of possible system components to examine via Filter Model^TM , for example an e-mail or SMS invitation, functions in a shopping cart, or a Facebook widget.
4. Filter Model^TM Workshop Sessions – are best with the participation of a cross disciplinary teams composed of client and AVdrve team members. One on one sessions with key people be valuable also. The psychographic profiles are moved through the consumption cycle. The team member brainstorming ideas, share their experience, specify features for each step. This process yields specific opportunities, secondary objectives, feature and constraints. A sequence of components results in end-values of attention, information, and dollars. These sessions often produce detailed and concurrent deliverables in the areas of branding, marketing, metrics, as well as information design, interface specifications, and database schema
5. Create the system